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Saturday, July 15, 2006

Pics of Karl being interviewed by Mixmag @ London Calling

Google found The Technofile site for me about 'London Calling', a new showcase/expo/confrence about the musicbiz.
Mixmag's editor Andrew Harrison interviewed Karl and Steve Hall there in what was called 'The Big Interview'. It dosn't contain the interview, but there are 2 pictures of Karl during it. Scroll halfway down for them.

Source: Musikwoche.de
(I will translate it later)
Karl:
Eine düstere Prognose stellte indes Karl Hyde von der Elektronikformation Underworld den Majors. In seiner Rede erklärte er, dass er sich zunehmend auf das digitale Universum verlasse; es sei der Schlüssel zur Zukunft. "Die CD langweilt uns, wir wollen die Formatgrenzen sprengen und selbst für unser Schicksal verantwortlich sein", erläuterte Hyde. "Warum kann man nicht einen Tonträger mit einem Film oder einem Weblink zu 300 Fotos veröffentlichen? Warum sollen wir unsere Möglichkeiten beschneiden?"
'A dark prognosis placed meanwhile Karl Hyde of the electronics formation Underworld for major labels . In his speech he explained, that he increasingly relied on the digital universe; it is the key to the future. “the CD bores us, we want to expand the format borders and be responsible for our own destiny ", described Hyde. “Why can't one publish an album with a film or with a hyperlink to 300 photos? Why do we have to limit our possibilities?"
Steve Hall:
Steven Hall, Geschäftsführer des Labels Junior Boys Own, lenkte die Aufmerksamkeit auf das Vorbild Japan. "In Japan übertreffen Downloads auf das Handy bereits deutlich die Anzahl der heruntergeladenen Tracks auf den PC - und das wird in zwei Jahren auch für den Rest der Welt zutreffen." Diesen Trend unterstrich Jonas Geust, weltweit verantwortlich für das Nokia-Musikgeschäft. Im vergangenen Jahr habe das Unternehmen 46 Millionen mp3-fähige Mobiltelefone verkauft. "Es gibt heute 15- bis 25-Jährige, die noch nie für Musik gezahlt haben, geschweige denn CDs kaufen. Sie betrachten Musik nicht als ein Produkt, sondern als einen Service. Wir haben nun eine Generation, die Musik als konsumierbar begreift - sie holen sich Songs, wenn ihnen danach ist, und werfen sie dann wieder weg in dem Bewusstsein, dass sie ein Stück jederzeit wieder beschaffen können", so Geust.
Steven Hall, Managing director of the junior Boys Own label, pointed the attention at Japan as an example. “In Japan Downloads for mobile phone exceed already clearly the number of downloaded TRACKs on the PC - and that will apply in two years also to the rest of the world.“
Jonas Geust world-wide responsible for the Nokia Musikgeschäftunderlined this trend. In the past year the enterprise sold 46 million mp3-capable mobile telephones. “There are today 15 - to 25-year olds, that never did not pay for music, let alone buy CDs. They do not regard music as a product, but as a service. We have now a generation, that think of music as consumable - they get themselves the Songs, when the want them, and they throw them away again in the consciousness, that they can get it back at any time again "

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